Digital Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.
The main aim of this Digital Marketing course is to make participants learn about the alternative marketing choices to be considered in planning a marketing program that may involve the internet. The internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Marketing and e-commerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means.
Objective
The program will provide participants with the skills to be able to:
- Position and improve the visibility of you/your business online
- Garner relative insight into how your competitors are engaging customers online
- Choose the right digital advertising approach and adding it to your marketing mix
- Enhance website traffic and measuring the outcomes of a campaign
- Choose the most important tracking metrics to focus on
- Develop pay per click campaigns
- Figure out how to make website traffic much more targeted
- Enhance website content and marketing campaign texts
- Use mobile marketing to make the best possible use of a massive trend
Modules
- Introduction to Digital Marketing
- Understanding Search Engine Optimization
- Search Engine Marketing
- Web Analytics
- Digital Display Advertising
- Email Marketing and Email Promotion
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Campaign Strategy & Planning.
- Practical sessions and working group interactive sessions.
There are no reviews yet.