{"id":889,"date":"2013-06-07T11:00:28","date_gmt":"2013-06-07T11:00:28","guid":{"rendered":"http:\/\/demo2.woothemes.com\/woocommerce\/?post_type=product&#038;p=40"},"modified":"2020-06-07T14:05:06","modified_gmt":"2020-06-07T13:05:06","slug":"digital-marketing-search-engine-optimization","status":"publish","type":"product","link":"https:\/\/smartadvisoryltd.com\/en\/product\/digital-marketing-search-engine-optimization\/","title":{"rendered":"Digital Marketing &#038; Search Engine Optimization"},"content":{"rendered":"<p style=\"text-align: justify;\">Digital Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.<\/p>\n<p style=\"text-align: justify;\">The main aim of this Digital Marketing course is to make participants learn about the alternative marketing choices to be considered in planning a marketing program that may involve the internet. The internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm\u2019s marketing effort. Marketing and e-commerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means.<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>The program will provide participants with the skills to be able to:<\/p>\n<ul>\n<li>Position and improve the visibility of you\/your business online<\/li>\n<li>Garner relative insight into how your competitors are engaging customers online<\/li>\n<li>Choose the right digital advertising approach and adding it to your marketing mix<\/li>\n<li>Enhance website traffic and measuring the outcomes of a campaign<\/li>\n<li>Choose the most important tracking metrics to focus on<\/li>\n<li>Develop pay per click campaigns<\/li>\n<li>Figure out how to make website traffic much more targeted<\/li>\n<li>Enhance website content and marketing campaign texts<\/li>\n<li>Use mobile marketing to make the best possible use of a massive trend<\/li>\n<\/ul>\n<p><strong>Modules<\/strong><\/p>\n<ul>\n<li>Introduction to Digital Marketing<\/li>\n<li>Understanding Search Engine Optimization<\/li>\n<li>Search Engine Marketing<\/li>\n<li>Web Analytics<\/li>\n<li>Digital Display Advertising<\/li>\n<li>Email Marketing and Email Promotion<\/li>\n<li>Mobile Marketing<\/li>\n<li>Social Media Marketing<\/li>\n<li>Digital Marketing Campaign Strategy &amp; Planning.<\/li>\n<li>Practical sessions and working group interactive sessions.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Per participant (net of V.A.T). Fees include meals, tea breaks and all relevant training materials.<\/p>\n<p>Duration: Five Days<\/p>\n<p>Who Should Participate: Business developers, Marketing Executives, Individuals seeking \u201cwork from home opportunities\u201d, Online marketing professionals, Business advisers.<\/p>\n","protected":false},"featured_media":4018,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-889","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-hr-development-brochure","8":"first","9":"instock","10":"virtual","11":"sold-individually","12":"purchasable","13":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/product\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/comments?post=889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/media\/4018"}],"wp:attachment":[{"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/media?parent=889"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/product_brand?post=889"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/product_cat?post=889"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/smartadvisoryltd.com\/en\/wp-json\/wp\/v2\/product_tag?post=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}